Monocle

Bedding in with Dagsmejan

Discover why the Monocle highlights the success of Dagsmejan and our high-tech sleepwear. 

"Bedding in

Swiss pyjama start-up Dagsmejan probably shouldn’t have succeeded. In 2016, Catarina Dahlin and Andreas Lenzhofer (pictured) founded the company in middle age – an unusual time to do so – to disrupt a dusty, arguably unnecessary corner of the textile sector that receives far less investor action than technology or pharmaceuticals. Making it a direct-to-consumer company, an uncommon model in Switzerland, only lengthened the odds of Dagsmejan’s success. And yet the company has raised CHF4m (€4m) by promoting its eucalyptus-and-merino-wool pyjamas as doing for nightwear what the multibillion-euro Swiss success story On did for trainers.

Dagsmejan even managed to snare seven of On’s original investors, showing that there is no harm in borrowing tried-and-tested methods, personnel and even language. “Most investors are interested in fintech, biotech, med tech or food tech,” co-founder Catarina Dahlin told Neue Zürcher Zeitung. “Maybe we should have written ‘tech’ on the pyjamas.” Dagsmejan now refers to its products as “sleeptech” – and its founders sleep soundly too."

Read the full article

Image: Dagsmejan

About Dagsmejan

Dagsmejan offers sleep solutions for your personal, physiological sleep needs. By combining the finest natural fibers with the latest textile technology sleep comfort and quality is increased, scientifically proven. Find out why Dagsmejan has been referred to as the most comfortable pajamas in the world.

Dagsmejan across the world

Dagsmejan ships worldwide and has customers in over 80 countries. You can find the website and language that suits your needs. 

US: SHOP most comfortable pajamas

Switzerland: SHOP Pyjama

Germany: SHOP Schlafanzug

Back to blog
  • Women's athlete recovery sleepwear

    Sleep yourself fit 2025

    When it comes to fitness and sports performance, we often focus on training harder and pushing limits. Yet, one crucial element often overlooked is sleep and recovery.

    Sleep yourself fit 2025

    When it comes to fitness and sports performance, we often focus on training harder and pushing limits. Yet, one crucial element often overlooked is sleep and recovery.

  • Founder's highlights of 2024

    Founder's highlights of 2024

    As we look back on 2024, we feel are very grateful for the journey Dagsmejan has taken this year. Read about the highlights month by month by the Dagsmejan founders.

    Founder's highlights of 2024

    As we look back on 2024, we feel are very grateful for the journey Dagsmejan has taken this year. Read about the highlights month by month by the Dagsmejan founders.

  • Swiss design pop-up

    NEW SWISS DESIGN POP-UP ANDERMATT

    Dagsmejan has joined forces with two other sustainable and innovative Swiss brands, Muntagnard and Qwstion, to open the new Swiss Design Pop-Up in the mountain resort of Andermatt, Switzerland.  Whether...

    NEW SWISS DESIGN POP-UP ANDERMATT

    Dagsmejan has joined forces with two other sustainable and innovative Swiss brands, Muntagnard and Qwstion, to open the new Swiss Design Pop-Up in the mountain resort of Andermatt, Switzerland.  Whether...

1 of 3