Dagsmejan at a glance
Dagsmejan is a Swiss brand that reimagines sleepwear — based on sleep science, natural innovation and measurable comfort. In collaboration with internationally renowned universities, sleep labs and medical experts, Dagsmejan has been researching for over ten years how temperature, moisture and skin comfort influence sleep quality. These insights are translated into functional products made from natural fibers, responsibly produced in Europe and continuously tested both in the lab and in everyday life.
Key figures & facts
- Over 1 million products sold
- 200,000+ customers in 100+ countries
- Over 80% direct sales through own online shops
- Profitable and debt-free
- Core markets: Switzerland, Germany, USA, UK, Austria
- Founders and owners: Catarina Dahlin & Andreas Lenzhofer
Swiss sleep innovation, trusted worldwide
Science & Research
- Over 10,000 hours of lab and field testing
- Own patented fiber & fabric technologies
- Independent verification and dermatological tests
- Collaboration with leading Swiss research and testing institutions such as EMPA, ETH Zurich, HSLU and Dermatest
Application & trust
- Top athletes worldwide rely on Dagsmejan for recovery and regeneration — including the Swiss national ice hockey team and Tudor Pro Cycling
- Sleep and health experts recommend Dagsmejan
- 30,000+ 5-star reviews from customers worldwide
Awards & recognition
- Bilanz / Statista Top Innovators (multiple awards)
- Financial Times 1000: the fastest-growing company in Switzerland (2018–2022)
- SEF Female Entrepreneur of the Year (Catarina Dahlin / 2023)
