Green Friday: Sleep Well, Make an Impact

At Dagsmejan, sustainability isn’t a trend — it’s part of our DNA. From the natural fibres we use to our long-lasting designs and 100% European production, we’re committed to creating better sleepwear with a lighter footprint on the planet.

This Green Friday (November 28–30), we’re taking that commitment one step further. For every order placed, we’ll help recycle 100 plastic bottles in partnership with Buy Food With Plastic — turning waste into opportunity and comfort into change.

Meet Buy Food With Plastic

Buy Food With Plastic is a Swiss non-profit organisation with a simple yet transformative mission: to turn plastic waste into meals and opportunity. Founded in 2018, it has since grown into a global movement empowering communities to tackle two urgent challenges at once — plastic pollution and food insecurity.

Through community events in Ghana, Nicaragua, and India, people can exchange collected plastic bottles for a warm meal. This creates a circular, community-driven system that brings both environmental and social benefits:

• Less plastic waste polluting local ecosystems and oceans
• Access to nutritious meals for those who need them most
• Jobs and income opportunities through the collection and recycling processes

So far, Buy Food With Plastic has hosted over 150 community events, distributed more than 120,000 meals, and recycled millions of plastic bottles — all while building awareness of sustainability at a grassroots level.

By collaborating with Buy Food With Plastic, we’re joining forces to demonstrate that sustainability is not only about what we make — but also about the difference we create together.

Sustainably Certified Comfort

Behind every Dagsmejan product lies a deep commitment to responsible innovation, transparent production, and long-lasting quality.

Natural and safe materials
All Dagsmejan products are STANDARD 100 by OEKO-TEX® certified — one of the world’s most trusted labels for textiles tested for harmful substances, ensuring that every garment is safe for both you and the planet.

Fair and ethical production
All manufacturing partners adhere to the BSCI (Business Social Compliance Initiative) standards, guaranteeing fair, safe, and equitable working conditions throughout our supply chain.

100% made in Europe
From the spinning of the yarn to the final stitching, every step of our production takes place in Europe — keeping transport routes short, emissions low, and quality consistently high.

Traceable and responsible materials
We work exclusively with partners and certifications that ensure full transparency and accountability:

• NATIVA™ Merino wool guarantees 100% traceability and the highest standards of animal welfare, environmental protection, and social responsibility from farm to finished garment.
• FSC®-certified botanic fibres come from responsibly managed forests that protect biodiversity and workers’ rights.
• OEKO-TEX® MADE IN GREEN certified fabrics confirm environmentally friendly and socially responsible production with complete supply chain transparency.

Better Sleep, Cleaner Planet

This Green Friday, your purchase goes beyond comfort — it contributes to cleaner oceans, stronger communities, and a healthier planet. Because at Dagsmejan, sleeping well and doing good belong together.

Sleep well. Make an impact.