As we look back on 2024, we feel are very grateful for the journey Dagsmejan has taken this year. From groundbreaking product launches and impactful partnerships to personal milestones and sustainability achievements, this year has been challenging but very rewarding. Each step has been a testament to the support of our growing community, the dedication of our team, and the power of innovation in transforming sleep.
Here’s a month-by-month recap of the highlights that made 2024 a year to remember for Dagsmejan—and for us as founders.
January: A global sleep solution with customers in 6 continents
"As we welcomed 2024, we were overwhelmed with gratitude realizing that over 130,000 people across 6 continents and 20,000 cities trust Dagsmejan to improve their sleep. What started as an idea in Switzerland has become a global sleep revolution, and every message we receive from customers reminds us why we do this. We could not envision in our wildest dream that we would be here."
February: Customers love to recommend Dagsmejan
"Hearing that 98% of our customers would recommend Dagsmejan to a friend was an incredibly humbling moment for us. Building this community has been about trust and connection, and knowing that people are spreading the word about better sleep fills us with pride and responsibility."
March: NATTSENSITIVE™, clinically proven to support a better sleep quality
"One of our proudest achievements this year was launching NATTSENSITIVE™. Seeing it receive the 5-star Dermatest® seal for skin-friendliness validated the years of research and development. Developments like this often become much more challenging than anticipated and we have had to cancel several because it didn't reach our research and test criteria. Seeing this receive such excellent clinical test results was amazing—this is why we love what we do: creating real solutions for real people."
April: The best sleep mask
"We were thrilled when our blackout sleep mask won NBC’s Best of Wellness Award. We’ve always believed in the power of details—like adjustability and effective light-blocking—and this recognition showed us that people notice the little things that make sleep better."
May: The Swiss national ice hockey team and Tudor pro-cycling sleep to win with Dagsmejan.
"Partnering with athletes has been an inspiring part of this journey. This year, the Tudor Pro Cycling Team decided to support their riders in key competitions, like the Giro d'Italia, by outfitting them with Dagsmejan Recovery collection. It was also a real pleasure to see long time Dagsmejan partner, the Swiss National Ice Hockey Team, win silver at the World Cup while powering their recovery with our sleepwear."
Explore our partnership with Tudor Pro Cycling.
June: 25,000 5-star reviews achieved!
"We hit a milestone of 25,000 5-star reviews! Each one feels like a personal thank-you note, and we read them all. Knowing that so many people are experiencing better sleep motivates us to keep innovating. This is what keeps us going when the going gets tough."
July: Dagsmejan at the Euro cup
"This month was thrilling, as one of the leading football teams at the Euro Football (Soccer) Cup wore our sleepwear. While we can’t reveal their name, we’re proud to play a small part in their success as with so many other top athletes."
August: A Dagsmejan union
"This was a very special month for us personally—we got married! After 10 wonderful years together and 8 years of building Dagsmejan side by side, we celebrated our love in Catarina's native country of Sweden surrounded by friends and family."
September: Most innovative company 2024
"Being named one of the Most Innovative Companies of 2024 by renowned Swiss business magazine Handelszeitung and Bilanz felt surreal. Innovation is the heart of Dagsmejan, and this recognition reinforced that we’re on the right path. Founding a business is a rollercoaster journey and highs like these are very rewarding."
October: Functional fragrances
"Expanding into functional fragrances was an exciting new chapter for us. We’ve always looked at sleep holistically, and these fragrances, designed to help you sleep better and wake up refreshed, are an extension of that mission."
November: 70000 trees planted
"This month marked a huge milestone—70,000 trees planted in partnership with Eden Reforestation Projects. Sustainability has been a core value for us since day one, and seeing this impact makes us incredibly proud of our community."
Read more about our collaboration with Eden
December: 3 Dagsmejan stores in Switzerland
"We ended the year with three stores across Switzerland in Zürich, Luzern, and Andermatt. Meeting customers in person has always been a dream for us, and now we can share the Dagsmejan experience face-to-face. It feels like the perfect way to round off such an extraordinary year."
"Reflecting on 2024, we feel incredibly grateful—for our team, our customers, and this shared vision for better sleep. Here’s to continuing the journey together in 2025!"
With love,
Catarina & Andreas
